In the heart of Europe
Volt Maastricht
For Heineken's biggest product launch in its history, we've created below-the-line (BTL) imagery for a new and young audience. The campaign features exciting styling, appealing locations, and a much more expressive approach.
Responsibilities:
Creative Direction, Art Direction
Video production:
Milan Potten
Website design & development
Reuring Studio
In addition to the campaign, I also initiated the ideation and concept for a fundraising website in the run-up to the campaign. The fundraising was a succes and met all goals which enabled Volt Maastricht to launch a broad campaign for the municipality elections.
The website received an awwwards honorable mention. Currently, the website has been expanded to the official website of Volt Maastricht after being voted into the city council.